The Risks of Social Media

Social media has become a very valuable tool for businesses. It allows a way to extend your business’s reach, to advertise and promote products and services, to connect with existing customers, and change the way people see their company. Marketing your business through social networking can pose a number of risks to your business though if proper measures are not taken. These risks can be easily guarded against with a simple phone call to your independent agent.

Cyber Risk Insurance and Social Media
While it might not be your company's policy to obtain customer data through social media channels, that doesn't mean it can't be done. Should your social media accounts on websites like Twitter, Facebook, LinkedIn or Google Plus get hacked by someone who wants to obtain sensitive data, they could send out messages to your clients. Hiding behind the trusted name and avatar of your account, they can request passwords, credit card numbers, social security numbers and other data. Trusting that it’s you behind the request, many of your clients will provide the requested data never realizing the risks they’ve just taken on.

This is a form of theft that can be covered with cyber risk insurance. Once you find out that your account has been hacked, you must contact your clients to let them know their data might have been compromised. This process doesn’t just bring embarrassment and extra hassle, it also brings added costs. Cyber risk insurance will help you cover those costs while saving you money without forcing you to sacrifice service.

Liability Insurance and Social Media
Cyber theft risks aren't the only ones your business faces when using social media to spread its message. If you or the employee or contractor responsible for managing your social media should mention a competitor or one of their products in a negative way, you may be accused of libel or slander that causes financial damages to the company in question. Your liability insurance may cover the damages if you are, but you should check with your insurance agent to make sure.

In order to help reduce the possibility of risks in social media, make sure that your company has relevant guidelines and that all employees are trained on using them. Keep your social media marketing message positive, and notify your clients and followers frequently that you will never ask to obtain personal data from them via social media. And don't forget to give us a call at Premier Group Insurance to find out how Colorado Business Insurance can insure your company against the many risks that social media marketing presents.

Life Insurance for Business Owners

As a business owner, there are many people depending on you. Your family relies on you to provide for them and help meet all the financial obligations you share; your employees rely on you to give them work and pay them for their time; your business partners and shareholders need you to keep the business running and profitable; and your clients and customers rely on you to continue to provide an excellent service or product.

If you should pass away without securing you obligations with life insurance coverage, all of the people who depend on you could be left flailing. Instead of setting your business, employees and family up for financial stress after you’re gone, consider some of the following life insurance options.

• Life insurance with a buy-sell agreement: If you have a business partner (or partners), and your family isn’t interested in taking your business shares, then a buy-sell agreement funded with life insurance proceeds would give your partner the money they need to pay your family for your shares.
• Key person insurance: Your business relies on your expertise and reputation in order to remain fully functional. If you pass away while the business is in operation then there could be a loss of income until a suitable replacement is found and hired. Also, the finding and hiring of a suitable replacement could take more time and money than your business partner expects. A key person insurance policy gives your business the money it needs to replace you and keep the business running in the interim.
• Personal life insurance: Outside of the funds received from the buy-sell agreement, your family may need additional funds to help them satisfy personal expenses and obligations such as the mortgage balance, college tuition and credit card debt.

Next, you need to decide what type of life insurance policy is best suited to your needs:

• Permanent: A whole, or permanent, policy is one that pays a benefit to your beneficiaries no matter when your death occurs, as long as the premium is paid on time and the policy is in-force. In addition, it accrues cash values that can be used for loans.
• Term: Term insurance policies pay death benefits for a limited period of time (the term of the contract) and only as long as premium payments are made on time and the policy remains in-force. Term policies do not accrue cash values.

Want to learn more about how a life insurance policy can be designed to serve your family and your business? Consider adding this policy to your Colorado Business Insurance and call an agent at Premier Group Insurance to discuss all the options available.

Possible Liabilities Issues for Business Owners

There are numerous things to do and deliberate when deciding whether or not to go into business for yourself. One very crucial item to consider is the capacity to be sued because of your efforts or inactions as a business owner. We have outlined some everyday potential liability exposures business-owners’ encounter:

• Premises Liability - the possibility of visitors being injured or harmed while at a business location.
• Operations Liability - the possibility of injury occurring because of the work accomplished by the business.
• Products Liability - the possibility of products being manufactured by a business to cause harm or injury
• Injury to employees - laws exist that dictate the liability a business owner can have when an employee is injured while employed.
• Professional liability - Professionals, for example doctors and lawyers, can have further legal duties placed on them because of their professional reputation.
• Management Liability - the possibility of directors and officers of a business being accountable because of their duties to those they attend to.

Let our agency help you determine what dangers your business can encounter and the specific insurance coverage you need so you can breathe easy knowing you are properly covered at a cost that meets your financial means.

Learn about options for your own Colorado Business Insurance from Premier Group Insurance today!